Business owners, web designers and freelance copywriters in Singapore, take note. Internet usage has reached a point where there's no excuse not to have a website. If you don't have a site, you're losing money. Lots of it.
With that said, a poorly made website can be just as bad as no site at all. It will confuse readers, turn potential clients away, and hamper your business. If you want to do well for yourself, you need a site with good web design.
In this article, we discuss three huge advantages that a well designed site has to offer. Each one will help your business, win over more clients, and make some serious money.
Sell Around The Clock
Your business probably isn't open 24 hours a day. There's a good chance that you and your employees have set office hours. This means that no one is answering the phone or setting up appointments at three in the morning on a Saturday. However, this doesn't always mean that there isn't a potential customer out there who's ready to buy at that very moment.
When you have a great website, potential clients can learn about your company, and even buy your products, when you're busy doing something else. This is a great way to increase profits without having to ramp up your effort. It's like getting free customers just for existing.
Become Your Best Employee Ever
A website is like having a salesperson who never stops working for you. They never get sick, or skip work, or have a bad day. Instead they work, work, work to make you money. A site with great web design (aesthetically and funtionally) and persuasive copywriting will boost your earnings in ways that very few professional salespeople ever could.
Having a great website that leads people to make orders or inquire for more information is like having a 24 hour sales staff that always gives their best effort. A great site will walk your prospects through the sale. It's the perfect way to increase revenue.
Turn Strangers Into Buyers
Salespeople generally make something called “cold calls.” They pitch a product to a stranger and hope to get them to buy. For an individual person to do this it takes a lot of effort. But for a high quality website it's easy.
If your website is streamlined to build product interest, or make sales directly, you will turn casual visitors into buyers. A well designed website with killer copywriting will provide people with information on your product or service and give them a way to order right away.
An outstanding website with awesome web design can do wonders for your Singapore-based business. You can sell your products and services all day long, walk clients through the sale, and turn complete strangers into buyers. Having a website is one the best business tools out there. Don't ignore it.
Lastly, good web design can be tricky. If you feel uncomfortable about doing the work yourself, engage a reputed web design company from Singapore to get the job done smoothly, efficiently and professionally.
Image credit: Neal Fowler