The fact is, most products and services get completely overlooked by the market. Even million-dollar brands with hundreds of marketers and salespeople often flop. The big soda launch that fizzles out when no one buys, the crazy new toy line that kids don't want, and the cutting edge smartphone that never catches on.
Pepsi, Microsoft, Google, and other huge companies have all launched products that failed. Why? Because no one wanted what was being sold. And not because the products were bad either. The consumer simply didn't understand how they could benefit from this new item.
Enter The Unique Selling Point
People don't want to buy something that doesn't benefit them. If your product can't clearly show a way that it improves their lives, or gives them something they want, you aren't going to make any sales. This is the problem that a lot of major companies make. They'll try to copy something successful, like Facebook or the iPhone, but never give their audience a reason to buy.
Small businesses make this same blunder. Pitching yourself as being the same as your competitors makes you sound bland and generic. What you need is a unique selling point. This is some feature that makes you stand out from the crowd. It could be as simple as marketing copy that reads “The only pizzeria with organic ingredients,” or “The fasted web designers in town.” Your uniqueness doesn't have to be fancy, but it should showcase something that you do different than everyone else.
Make Yourself Stand Out
When you're different people notice. Folks will become curious and this leads to more sales. Additionally, a unique angle makes you seem more confident and successful. When everyone else is copying one another, you have the guts to standout and separate from the pack.
Major companies are all about playing it safe. That's why franchise restaurants all carry the same menu items, and technology companies generally produce items that are trendy. These businesses are often too big to try something crazy. They have to stick to what's popular, hoping that their sheer size will draw customers in.
You don't have to do this. Your business is smaller and more agile. If you want to make yourself unique you can. And by showcasing this uniqueness you'll get new customers. Folks who don't want run of the mill big box corporate nonsense. They want interesting, and innovative. They want to visit your funky site with awesome web design. They want your product or service.
If you want to succeed, you need to be one of a kind. Find something that makes what you do different from everyone else in your field. This could be how you preform a task or service, how you price yourself, what you use to accomplish a goal, your copywriting and web design, or any number of other factors.
Sometimes it can be difficult to figure out what makes your business unique. And in these instances you might want a fresh pair of eyes to look everything over. If you're stumped, consider engage a Singapore copywriter or creative web design agency to help you out. They'll be able to find your uniqueness and broadcast it to the world.