It's easy to market a product when it's already on top, but what should Singapore copywriters and advertisers and do when no one's even heard of what you're trying to sell them?
When you're just starting out, it seems like no one will cut you a break. People aren't aware that you've got a product and nobody seems interested in buying whatever it is you've got for sale. This can be such a major obstacle that many businesses fold before they ever even get the chance to build an audience.
If your products are stuck in obscurity here are three things you can do:
Create A Scene
In his famous book The Art Of The Deal, Donald Trump laid out some very interesting marketing advice. Trump basically said something like this: “I can pay $40,000 to run ads the no one reads, or I can create a scene and get everyone talking about me. Free of charge.” This may sound a little strange, but it's true.
Most people do not want to have blatant advertisements pitched at them. When people see an ad, they tune out (that's why SEO copywriting is getting really popular with business website owners). However, when people read a news story, or watch an informative video, they're all ears. The best way to get noticed is by having others mention your business in blog posts, newspaper articles, radio shows, and other legitimate sources of information. It'll drum up interest without costing you a dime.
Turn Your Niche Upside Down
If you want to create a scene and get noticed, you have to stand out from the crowd. And the best way to do this is to start doing something no one else does. This doesn't have to be anything revolutionary, but it should make your business unique. Perhaps your website features the most funky web design in Singapore? Maybe you can offer the best customer service. Or cater to an exclusive crowd. Or have a cool theme for your products.
If you can do things differently than your competitors you'll get everyone talking. It's pretty straightforward yet yields incredible results. When you want to supercharge your brand and put it on the map, start separating yourself from the herd.
Give The Customer An Offer They Can't Refuse
Amazon didn't became a major retailer of fantastic web design, or incredible copywriting in its promotional materials - but because it offered its goods at a lower price than any other store. People would have been fools to pass up on savings like that. Other brands have come up with their own unique deals that are simply irresistible to buyers.
You don't have to offer permanently low prices or anything like that. Instead, you can present your customers with one crazy deal that they'd never want to miss out on. This can be whatever you'd like, but it has to seem almost too good to be true. By doing this you'll get buyers and people will take notice of what you're selling.
When you want to get noticed there are a few things that must be done. You've got to create a scene that gets people talking, stand out from everyone else in your field, and give your customers a great reason to do business with you. If you can do each of these things you'll take your brand from obscure to popular in no time at all.