There are certain urban legends out there that if a copywriter entertains, they’ll slow down flow to a deadly crawl, and for no good reason at all.

One is the urban legend of writer’s block. Motivation not clicking today? Do something you haven't done in a while. Do som...

September 7, 2015

 Here's a dilemma that marketers and copywriters in Singapore contend with on a daily basis - successful selling.


The fact is, most products and services get completely overlooked by the market. Even million-dollar brands with hundreds of marketers and salespeople...

September 3, 2015

 It's easy to market a product when it's already on top, but what should Singapore copywriters and advertisers and do when no one's even heard of what you're trying to sell them?


When you're just starting out, it seems like no one will cut you a break. People aren't...

August 25, 2015



Emails are a great way to sell directly to your audience. If you have an opt-in page or subscribe button on your website, you're probably running some email marketing as well. Here are five great subject lines that effective Singapore copywriters use to make sure tha...

August 18, 2015

Search engine optimisation (commonly known as SEO) has a sort of secretive aura around it. People shell out tens of thousands of dollars to try and discover the “secrets” behind it. If you go online and look around for half an hour, you'll be assaulted with hundreds of...

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SEO Essentials: 5 Fundamentals for Creating Content that Search Engines (and Readers) Will Love

August 18, 2015

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