[Category: Marketing and copywriting tips]

One of the most common business mistakes in the world is a failure to focus on one particular type of client. Most companies try to “go wide” and sell to everyone. They usually fail.

The problem with trying to sell to everyone i...

There are certain urban legends out there that if a copywriter entertains, they’ll slow down flow to a deadly crawl, and for no good reason at all.

One is the urban legend of writer’s block. Motivation not clicking today? Do something you haven't done in a while. Do som...

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SEO Essentials: 5 Fundamentals for Creating Content that Search Engines (and Readers) Will Love

August 18, 2015

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