[Category: Marketing and copywriting tips] One of the most common business mistakes in the world is a failure to focus on one particular type of client. Most companies try to “go wide” and sell to everyone. They usually fail. The problem with trying to sell to everyone is that you end up ignoring the people who need you most. If a potential customer and someone with no interest in your service are getting the same attention, the person who might have bought will feel slighted

There are certain urban legends out there that if a copywriter entertains, they’ll slow down flow to a deadly crawl, and for no good reason at all. One is the urban legend of writer’s block. Motivation not clicking today? Do something you haven't done in a while. Do something you've never done. Don't make it big―just different. Come back to your laptop and see what happens. I had a copywriter acquaintance who would actually write about how he wasn’t writing, and suddenly he w