Business owners, web designers and freelance copywriters in Singapore, take note. Internet usage has reached a point where there's no excuse not to have a website. If you don't have a site, you're losing money. Lots of it. With that said, a poorly made website can be just as bad as no site at all. It will confuse readers, turn potential clients away, and hamper your business. If you want to do well for yourself, you need a site with good web design. In this article, we discus

As a copywriter or marketing professional in Singapore, you need to know your social media outlets. More speciafically, you need to know which outlets are effective, and go after them. If you pick up a marketing book or attend a business seminar, someone will inevitably tell you how important social media is. People will declare that email is dead and Facebook or Twitter marketing is where it's at now. In fact, you'll probably hear this from almost every “guru” out there. The

Here's a dilemma that marketers and copywriters in Singapore contend with on a daily basis - successful selling. The fact is, most products and services get completely overlooked by the market. Even million-dollar brands with hundreds of marketers and salespeople often flop. The big soda launch that fizzles out when no one buys, the crazy new toy line that kids don't want, and the cutting edge smartphone that never catches on. Pepsi, Microsoft, Google, and other huge companie

​ It's easy to market a product when it's already on top, but what should Singapore copywriters and advertisers and do when no one's even heard of what you're trying to sell them? When you're just starting out, it seems like no one will cut you a break. People aren't aware that you've got a product and nobody seems interested in buying whatever it is you've got for sale. This can be such a major obstacle that many businesses fold before they ever even get the chance to build