[Category: Marketing and copywriting tips]

One of the most common business mistakes in the world is a failure to focus on one particular type of client. Most companies try to “go wide” and sell to everyone. They usually fail.

The problem with trying to sell to everyone i...

There are certain urban legends out there that if a copywriter entertains, they’ll slow down flow to a deadly crawl, and for no good reason at all.

One is the urban legend of writer’s block. Motivation not clicking today? Do something you haven't done in a while. Do som...

September 30, 2015


Business owners, web designers and freelance copywriters in Singapore, take note. Internet usage has reached a point where there's no excuse not to have a website. If you don't have a site, you're losing money. Lots of it.


With that said, a poorly made website can be...

September 16, 2015


As a copywriter or marketing professional in Singapore, you need to know your social media outlets. More speciafically, you need to know which outlets are effective, and go after them. 


If you pick up a marketing book or attend a business seminar, someone will inevita...

September 7, 2015

 Here's a dilemma that marketers and copywriters in Singapore contend with on a daily basis - successful selling.


The fact is, most products and services get completely overlooked by the market. Even million-dollar brands with hundreds of marketers and salespeople...

September 3, 2015

 It's easy to market a product when it's already on top, but what should Singapore copywriters and advertisers and do when no one's even heard of what you're trying to sell them?


When you're just starting out, it seems like no one will cut you a break. People aren't...

August 28, 2015


Bad web design will cost you money. You'll lose sales, customers and potential business. It sucks and many people don't even realise that this can happen.


If you own a website, or plan to start one, make sure to avoid these seven common mistakes:



1. Not Capturin...

August 25, 2015



Emails are a great way to sell directly to your audience. If you have an opt-in page or subscribe button on your website, you're probably running some email marketing as well. Here are five great subject lines that effective Singapore copywriters use to make sure tha...

August 18, 2015

Search engine optimisation (commonly known as SEO) has a sort of secretive aura around it. People shell out tens of thousands of dollars to try and discover the “secrets” behind it. If you go online and look around for half an hour, you'll be assaulted with hundreds of...

August 12, 2015

Have you ever visited a website that looked so bad you had to exit off of it right away? The good news is, you're not alone. The bad news, however, is that clients may be doing the exact same thing to you.


Even if they aren't immediately quitting your site, or even fin...

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SEO Essentials: 5 Fundamentals for Creating Content that Search Engines (and Readers) Will Love

August 18, 2015

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