Who Is Your Audience (And Why "Everyone" is Not a Good Answer)
[Category: Marketing and copywriting tips] One of the most common business mistakes in the world is a failure to focus on one particular...
3 Proven Ways to Turn Your Ideas Into Must-Read Content
There are certain urban legends out there that if a copywriter entertains, they’ll slow down flow to a deadly crawl, and for no good...
What Can Good Web Design Do For You?
Business owners, web designers and freelance copywriters in Singapore, take note. Internet usage has reached a point where there's no...
Copywriting & Social Media Marketing: Email vs Facebook - Which is More Effective?
As a copywriter or marketing professional in Singapore, you need to know your social media outlets. More speciafically, you need to know...
Marketing & Copywriting 101: The Secret Sales Technique That Can Turn Any Product Into A "M
Here's a dilemma that marketers and copywriters in Singapore contend with on a daily basis - successful selling. The fact is, most...
Marketing 101: What To Do If No One Has Ever Heard Of Your Product
It's easy to market a product when it's already on top, but what should Singapore copywriters and advertisers and do when no one's even...
7 Fatal Web Design Flaws That May Be Costing You Money
Bad web design will cost you money. You'll lose sales, customers and potential business. It sucks and many people don't even realise that...
5 Killer Subject Lines That Get Your Emails Read
Emails are a great way to sell directly to your audience. If you have an opt-in page or subscribe button on your website, you're probably...
SEO Essentials: 5 Fundamentals for Creating Content that Search Engines (and Readers) Will Love
Search engine optimisation (commonly known as SEO) has a sort of secretive aura around it. People shell out tens of thousands of dollars...
Why Bad Web Design is Like Punching Your Clients in the Face
Have you ever visited a website that looked so bad you had to exit off of it right away? The good news is, you're not alone. The bad...
